Work
From a bootstrapped WordPress exit to enterprise networking at F5. Positioning, launch, and the systems that book meetings.
Some of the companies Trent has worked with
Growth and product marketing
Repositioned an AI video and ad generation platform for the enterprise segment, ran ABM campaigns, and put real analytics behind the funnel.
Senior product marketing manager
Authored white papers and blog posts for Distributed Cloud App Connect and Network Connect, including The Evolution of Enterprise Networking in the Multicloud Era and Securely Connect and Migrate Apps Across Any Cloud.
Bootstrapped to $1M+
Bootstrapped a WordPress themes business past $1M in revenue and sold it, after converting 38,000+ freemium users into paying customers.
Podcast host and SEO
Helped HackerNoon move off Medium, raise, and hosted the first 50 episodes of the HackerNoon podcast.
Growth
Doubled signups at a Y Combinator and VC backed cloud platform engineering startup.
Product marketing
Led product marketing for a data indexing protocol used by thousands of developer teams, including the site repositioning still in use today.
New logo and brand
Worked with StudioBrinks to rebrand Zulip, the open source alternative to Slack, backed by former MIT and Dropbox engineers.
What people say
"Trent's ability to distill complex concepts into clear messaging was instrumental in driving the success of MCN."
"Trent is the rare B2B tech marketer that can put together a smart strategy and execute on the latest tactics that get a company the traction it needs. He takes a complex product and translates it into business speak."
"Trent is one of the most talented marketers and growth strategists I have ever worked with. He delivers complex digital growth strategies that put the customer at the heart."
The book
My approach to product marketing, written for founders. How to avoid the pitfalls of marketing a startup, and how to do marketing that actually works. It is pay what you want. Put in $0 and it is yours.
Get Growth Unchained