About
GTM engineering for people who ship.
Product Marketer Pro is a training ground for founders and GTM teams who need to use AI to market a SaaS or AI product. Not a PMM career site. Not a prompt pack.
Some of the companies Trent has worked with
Who's behind this
I'm Trent Lapinski. 20+ years marketing technical products — YC-backed startups, enterprise (F5), and founder-led GTM. I've done positioning, launch, conversion, and AI marketing for both early-stage and global products, and I share what actually produces meetings and revenue.
What you'll find here
- Free AI-forward GTM courses covering positioning, launch tiers, and acquisition that books meetings.
- Essays on what produces meetings — not surface-level hot takes, not vanity metrics.
- Templates and frameworks you can steal and ship this week.
- Later, paid masterclasses and coaching when the free course isn't enough.
Why this exists
Technology changes, people don't. The tools shift every quarter, but the job — get the right people to understand why your product matters — hasn't. Product Marketer Pro is a place to learn that job with AI as the operator, not the strategy. We aren't pretending a community of thousands exists yet. What's here is real, and it grows as it grows.
The book
Growth Unchained
My approach to product marketing, written for founders. How to avoid the pitfalls of marketing a startup, and how to do marketing that actually works. It is pay what you want. Put in $0 and it is yours.
Get Growth Unchained